True North Photos
True North Introduce
As Ohio homeowners, we know that reliable heating, cooling, and electrical systems are not just conveniences—they are necessities, especially with our extreme seasons. Finding a reliable, full-service general contractor for these critical home systems can be a challenge. **True North**, operating from Newark Township, has long been a key provider of HVAC and electrical services in the Licking County area. While the name is familiar, it's important for local users to know that True North officially became part of **Bassett Services** in 2023. This change reflects an expansion of services aimed at providing even more comprehensive home comfort and maintenance solutions to the Central Ohio region, including plumbing and air quality services.
This merger is significant for clients, as it means the local presence established by True North is now supported by the broader resources and commitment of Bassett Services. The core focus remains on delivering essential services—heating, cooling, and electrical—with a commitment to detailed workmanship. Their dedication to using quality products from leading brands like Bryant and Carrier, combined with offering extensive product and service warranties, positions them as a key resource for maintenance and major system replacements throughout Newark and the surrounding communities.
However, the transition has presented some challenges in communication, as noted in customer feedback. While the technical work and expertise of their field staff, such as installation specialists like **Tech Dale**, often receive high praise (earning 5 stars for the actual install), customers have reported a lack of local, direct communication and confusion when dealing with customer service call centers, particularly concerning complex issues like warranty claims. Despite these growing pains, the company's commitment to eventually honoring warranties—such as equipment replacement after several days—and offering comprehensive, industry-leading guarantees remains a foundational element of their offering.
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The operational base for True North, now Bassett Services, is strategically located to serve the Newark, OH, community and surrounding areas effectively. The physical location is situated near a major local road, facilitating access for both the service teams and customers when necessary.
The primary address associated with the company in the local area is:
**Address:** **1755 Mt Vernon Rd, Newark Township, OH 43055, USA**
This location is situated directly within **Newark Township** in Licking County, which allows for efficient dispatching to homes and businesses across the county and into the broader Columbus metropolitan area. While their main dispatch is handled from a larger Columbus-based headquarters (4171 Arlingate Ln, Columbus, OH 43228), this Newark Township address confirms a dedicated local presence in Licking County for the benefit of local users. Their service area covers a significant part of Central Ohio, providing essential HVAC and electrical solutions for the demanding temperature swings we experience here.
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True North, now operating as Bassett Services, offers a multi-disciplinary approach to home comfort. They function as a general contractor that can handle heating, cooling, plumbing, and electrical needs, providing a truly comprehensive solution for Central Ohio property owners. This eliminates the need to coordinate multiple contractors for different systems.
Their core services include:
- **HVAC Services:**
- **Air Conditioning Repair & Installation:** Specializing in keeping systems running efficiently during the hot Ohio summers, from minor adjustments to complete system replacements.
- **Heating Repair & Installation:** Full services to keep homes and businesses warm, including **furnace repair**, installation, and energy efficiency assessments.
- **Full Installation, Maintenance, and Repair:** Servicing all types of heating and air conditioning systems using the latest technology and energy-efficient products.
- **Electrical Services:**
- Comprehensive electrical work, including repairs, installations, and system upgrades (a key service inherited from the True North legacy).
- **Expanded Services (Post-Acquisition):**
- **Plumbing Services:** Handling everything from leak detection and repairs to new installations and system upgrades, including water heater services.
- **Air Quality Solutions:** Focusing on systems that ensure healthy indoor air quality.
- **Commercial Services:**
- Customized HVAC, plumbing, and electrical services for businesses in the Newark and Columbus areas, focusing on system design, installation, and maintenance to minimize disruption.
This extensive service list confirms their position as a multi-trade general contractor capable of managing nearly all home maintenance and comfort needs, from a simple heating repair to a major commercial system design.
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True North / Bassett Services emphasizes comprehensive protection for their customers' investments through robust warranties and a commitment to expertise, making them a standout choice for long-term reliability in the Columbus and Newark markets.
Key features and highlights include:
- **Industry-Leading Warranties:** They offer exceptional guarantees for new equipment installation, including:
- **10-Year Parts Warranty**
- **5-Year Labor Warranty**
- **20-Year Compressor Warranty**
- **Lifetime Workmanship Warranty**
- A separate **3-Year Repair Warranty** on specific repair services.
- **Full-Spectrum Expertise:** Unlike contractors specializing in a single trade, they offer **Heating, Cooling, Plumbing, and Electrical** services, providing a single point of contact for all major home system needs.
- **Quality Products:** They are a factory-authorized dealer for **leading brands** in the industry, such as Bryant and Carrier, ensuring high-quality, energy-efficient products are installed.
- **Skilled Field Technicians:** Technicians are highly trained, certified, and experienced. Specific install technicians, such as **Dale**, are praised by customers for their exceptional, professional, and high-quality installation work.
- **Commitment to Guarantees:** Despite reported communication issues during the transition, the company ultimately stands behind its promises, with equipment being replaced under warranty, ensuring clients are not left with failed systems.
- **A+ BBB Rating and Credentials:** The parent company is **BBB Accredited with an A+ Rating** and holds numerous state certifications in essential trades, demonstrating a high level of accountability and professionalism.
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For residents and businesses in Newark Township and the surrounding Central Ohio areas, contacting the company is the first step toward securing expert service for heating, cooling, or electrical needs. While the local address is in Newark, initial contact often directs to a central line for efficient dispatching, especially for urgent needs.
**Local Dispatch Address:** 1755 Mt Vernon Rd, Newark Township, OH 43055, USA
**Primary Contact Phone:** (614) 347-0758
This number and the local address connect the service team to the community, allowing them to dispatch their certified technicians quickly for both routine appointments and emergency service calls.
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When choosing a general contractor for essential home systems in Ohio, **True North (now Bassett Services)** presents a compelling value proposition centered on **maximum system protection** and **multi-trade capability**. The biggest reason to choose this company is the unmatched security provided by their comprehensive warranties, including the **Lifetime Workmanship Warranty**. This demonstrates an industry-leading commitment to the quality of the installation, which is crucial for the longevity of expensive HVAC equipment. For an Ohio homeowner, knowing that a new furnace or AC unit is covered by a 10-Year Parts, 5-Year Labor, and 20-Year Compressor warranty offers deep peace of mind against future unexpected costs.
Furthermore, the transition to Bassett Services means you are selecting a general contractor that can now handle not only the heating, cooling, and electric needs inherited from True North, but also **plumbing and air quality**. This "one-stop shop" convenience saves Central Ohio property owners time and effort by consolidating multiple services under a single, highly-rated, and fully accountable A+ BBB entity. While recent feedback has highlighted some temporary confusion in administrative communication—often associated with large company transitions—the consistent praise for the **quality of the actual installation work** (performed by experts like Tech Dale) confirms that the core technical delivery remains excellent. For reliable installation backed by the best warranties in the region, True North / Bassett Services is a strong, protective choice for your Newark Township property.
True North Location
True North
Newark Township, 1755 Mt Vernon Rd, Newark, OH 43055, USA
True North Reviews
Communication is severely lacking with the Bassett takeover. Ultimately after many hours of phone calls the equipment was replaced under warranty 6 days later. 5 stars for the actual install Tech Dale.There was a lot of confusion in communication, but apparently there is no charge. Still haven't actually spoken to anyone locally nor had AC fixed 4 days later but will update.Copied from paperwork:"Includes a 10 Year Parts Warranty, 5 Year Labor Warranty, 20 Compressor Warranty, and a Lifetime Workmanship Warranty. Repair warranty: 3 years"Less than 2 yr old unit has leaked out all freon through cracked coil. Tech arrives and quotes a $3k repair. Unit is less than 2 years old and a 3 yr repair warranty was purchased. I've spent almost 2 hours on the phone now. No one who answers or who actually calls back knows or can tell me anything. Unless, I agree to pay, they won't fix the unit. Terrible service, terrible equipment. Call center people are at least friendly but can't do anything, except send people out to charge money not due. No one from the actual company will call me for 2 days now. You can't call them.
Jul 01, 2025 · Ryan FyeCommunication is severely lacking with the Bassett takeover. Ultimately after many hours of phone calls the equipment was replaced under warranty 6 days later. 5 stars for the actual install Tech Dale.There was a lot of confusion in communication, but apparently there is no charge. Still haven't actually spoken to anyone locally nor had AC fixed 4 days later but will update.Copied from paperwork:"Includes a 10 Year Parts Warranty, 5 Year Labor Warranty, 20 Compressor Warranty, and a Lifetime Workmanship Warranty. Repair warranty: 3 years"Less than 2 yr old unit has leaked out all freon through cracked coil. Tech arrives and quotes a $3k repair. Unit is less than 2 years old and a 3 yr repair warranty was purchased. I've spent almost 2 hours on the phone now. No one who answers or who actually calls back knows or can tell me anything. Unless, I agree to pay, they won't fix the unit. Terrible service, terrible equipment. Call center people are at least friendly but can't do anything, except send people out to charge money not due. No one from the actual company will call me for 2 days now. You can't call them.
Jul 01, 2025 · Ryan FyeI had the pleasure of meeting a young man Kaleb today. He came out to get our front lights to work properly with a photocell replacement. Which he 100% did and we are 100% satisfied.For being super young he possessed a strong professional-competent-courteous manner. He was extremely easy to communicate with and very upbeat. I couldn’t say enough good things about our electrician today. If you know he’s the one that’s coming to help you you’re in great hands.The price was a little steep but when you know everything’s handled extremely awesome and you have a pro active/on the ball electrician like Kaleb it’s makes things much fairer.
Aug 24, 2023 · Kevin AttardBrandon Conrad came out on 6.20.2023 to perform the annual inspection of our AC unit. Brandon was very friendly, prompt and professional! I was eager to see what’s all involved inside an AC unit. Brandon graciously allowed me to watch him step by step while providing me with detailed explanations as to what he was working on, etc. After a few minutes I had to go back inside to attend a virtual meeting for my job while he finished up outside. There were some dry glass clippings that got blown onto the outer portions of the AC unit that were kind of tangled and would take a long time remove by hand. Brandon voluntarily cleaned it out for us by hosing it down without us even asking! This is the type of service you expect from any company that you give your business to. Sadly that doesn’t always happen. However, you are pretty much guaranteed to get this kind of service from Tru-North! My husband and I are extremely happy customers of nearly two years (and counting). We’ve also had the pleasure or working with Casey at the main office who helps set up appointments, dispatch, etc, several times over the past couple of years. She is wonderful to work with as well. Thank you Tru-North!
Jun 21, 2023 · Amy TomeraBrandon Conrad came out on 6.20.2023 to perform the annual inspection of our AC unit. Brandon was very friendly, prompt and professional! I was eager to see what’s all involved inside an AC unit. Brandon graciously allowed me to watch him step by step while providing me with detailed explanations as to what he was working on, etc. After a few minutes I had to go back inside to attend a virtual meeting for my job while he finished up outside. There were some dry glass clippings that got blown onto the outer portions of the AC unit that were kind of tangled and would take a long time remove by hand. Brandon voluntarily cleaned it out for us by hosing it down without us even asking! This is the type of service you expect from any company that you give your business to. Sadly that doesn’t always happen. However, you are pretty much guaranteed to get this kind of service from Tru-North! My husband and I are extremely happy customers of nearly two years (and counting). We’ve also had the pleasure or working with Casey at the main office who helps set up appointments, dispatch, etc, several times over the past couple of years. She is wonderful to work with as well. Thank you Tru-North!
Jun 21, 2023 · Amy TomeraHaving your A/C go out on a Sunday of a 3 day holiday weekend with temps sweltering in the high 80s, low 90s is. not. good. My husband called True North's Newark office and we wereshocked that not only did someone answer the phone at 6:45 AM on a Sunday but they had a technician at our home before noon that same Sunday!!!! We knew our unit was on its last leg and wasn't sure anyone could do anything but Wayne got it up and running for us in less than an hour. Thank you Wayne and True North! Would definitely recommend.
Sep 03, 2023 · Kristina CornwellHaving your A/C go out on a Sunday of a 3 day holiday weekend with temps sweltering in the high 80s, low 90s is. not. good. My husband called True North's Newark office and we wereshocked that not only did someone answer the phone at 6:45 AM on a Sunday but they had a technician at our home before noon that same Sunday!!!! We knew our unit was on its last leg and wasn't sure anyone could do anything but Wayne got it up and running for us in less than an hour. Thank you Wayne and True North! Would definitely recommend.
Sep 03, 2023 · Kristina CornwellWayne and Braden are awesome! Got us back up and running properly. They explained everything they did so I understood what I needed to do to maintain our system and keep it running properly. Very professional and personable. 5+ stars for you both! Great job!
Jul 25, 2023 · Pat SpenceWayne and Braden are awesome! Got us back up and running properly. They explained everything they did so I understood what I needed to do to maintain our system and keep it running properly. Very professional and personable. 5+ stars for you both! Great job!
Jul 25, 2023 · Pat Spence
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